Marketing Is Called Delivery of Standard of Living Essay Example for Free

Marketing Is Called Delivery of Standard of Living Essay Standard Marketing Marketing is one of the terms in academia that does not have one commonly agreed upon definition. Even after a better part of a century the debate continues. In a nutshell it consists of the social and managerial processes by which products (goods or services) and value are exchanged in order to fulfill the needs and wants of individuals or groups. Although many people seem to think that marketing and advertising are synonymous, they are not. Advertising is simply one of the many processes that together constitute marketing Marketing, as suggested by the American Marketing Association, is an organizational function and a set of processes for creating, communicating and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders. [1] Another definition, perhaps simpler and more universal, is this: Marketing is the ongoing process of moving people closer to making a decision to purchase, use, follow or conform to someone elses products, services or values. Simply, if it doesnt facilitate a sale then its not marketing. [2] Philip Kotler in his earlier books defines as: Marketing is human activity directed at satisfying needs and wants through exchange processes. Add to Kotlers and Norris definitions, a response from the Chartered Institute of Marketing (CIM) [3]. The associations definition claims marketing to be the management process of anticipating, identifying and satisfying customer requirements profitably. Thus, operative marketing involves the processes of market research, new product development, product life cycle management, pricing, channel management as well as promotion. Marketing-taking actions to define, create, grow, develop, maintain, defend and own markets. An approach to business that seeks to identify, anticipate and satisfy customers needs. Al Ries and Jack Trout defined marketing as simply war between competitors, however this is clearly absurd Ali v Frazier is not marketing however the publicity and hyping of the event for commercial purposes is. It was the era of the clean-cut figure in a smart suit, the glad hander salesman who could sell refrigerators to an Eskimo, capable of selling everything from used cars to Bibles. It was sometime in the late Forties that attention came to rest upon a number of inter related elements of the marketing task that seemed to act together to influence the offtake of a product or service. Neil Borden of Harvard coined the phrase the elements of the Marketing Mix, depicting the manager of the function as not a specialist in selling, distribution, or advertising but rather a blender of ingredients in the right proportions to suit the market, its time and place. Later Marketing got separated from the notion of selling, including three distinct elements: customer orientation, i. . beginning with the customer; integrating the whole organization taking a long-term point of view; and linking with the primary goals of the business i. e. a combination of growth, market share and profitability. Indeed some writers (Peter Ducker, Regis McKenna) hold that Marketing and Business are synonymous. A later and less comprehensive formulation came to be known as the 4Ps product, price, promotion and place. This has now become the universal standard as a teaching tool for any introductory course in the subject. This was a vast improvement over the confusion between selling and marketing. It firmly put the former as a part, but only one among many that together explain the success or failure of a product in appealing to customers. Marketing thus became the overarching strategic theme, higher in level of abstraction than the mere act of obtaining the order. The significance of advertising in the establishment of an assured customer base really took off only after the widespread availability of mass media, especially after the 1950s. This not only made competition more difficult but more expensive and affordable only by the large sector. Enter the era of brands and branding. The Brand Image and Personality school came next, mostly identified with the legendary David Ogilvy, who said the brands personality gave it a first class ticket through life. The purpose of advertising was to convey the essence of this personality, beyond merely conveying the consumer benefits to the user and do it in a charming and cultured way (People dont buy from clowns . . . The consumer is not a moron. She is your wife . . . ). Stephen King Director, J. Walter Thompson, London acknowledged as the practitioners guru of Branding, stressed the need for all the elements of a brands make up from name, packaging, design elements to the creative expression of the advertising to hang together. They must be not only mutually consistent, but also reinforcing the strengths of one another, to create a totality greater than the sum of its parts. Though brands have been around a long time the attention to building them happened only after the Sixties. Some enlightened organizations were exceptions and the brand leadership of their famous names still stands, such as Marlboro, Lux, IBM, Gillette, Kodak, Johnson Johnson and so on. Soon, however, the only distinguishing feature of brands became their distinctive flavour of advertising, particularly so in consumer products. After all what can you say about a car (mileage, power, styling, looks), detergent (washes whiter, brighter clothes, removes stains) soap (refreshes, fragrant) or toothpaste (sparkling teeth, healthy gums, fresh breath) that hasnt been said before

The Physics of the High Jump Essay -- Science Essays

The Physics of the High Jump The world consists of many phenomena. Some of them are mysteries to us as human beings, while many others can be explained. Progressively over the centuries, science has helped us to better understand the spectacular things that physically affect the human race and the earth. Almost every single thing that deals with the physical aspect of our existence can now be explained through physics, which in turn helps us to better understand our surrounding environment. Where I have always been involved in sports, I am very interested in the specific physics that each sport consists of. One such sport that fascinates me is the high jump, and for this reason I am going to delve into the physics of the high jump and break it down to explain the different laws and physics that encompass it. The high jump can be broken down into three stages: the run up phase or approach, the take off phase, and the flight or bar clearance phase. By understanding these three stages and the different laws of phys ics that make them up, one will have a much greater understanding of the high jump and its mechanics. In order to begin this analysis, I need to start with the very first stage of the high jump, which is the approach or run up phase. The run up phase begins with the jumper standing up vertically, in position to begin running, about ten strides away from the bar that is to be cleared. According to professors Jesus Dapena and Alexander P. Willmott of the department of Kinesiology, from Indiana University,â€Å"[the] run-up serves as a preparation for the takeoff phase, the most important phase of the jump†(2). The run up phase can be broken down into several parts. The first part of the run up phase generally follows a straight-... ... world that are associated with the high jump. The high jump may not be a spectacular phenomena or even a mystery to many people, but it doesn’t change the fact that it is governed by many principles of physics. By understanding the physics that make up the high jump, one can obtain a totally new understanding of the mechanics of this incredible sport, and in doing so can acquire an appreciation for the principles of physics that govern our earth and us as a human race. Works Cited Dapena, Jesus, and Alexander P. Willmott. â€Å"Scientific Services Project: (USA Track & Field),HIGH JUMP #23 (Men) Research Report.† â€Å"Diss. Indiana University, 2002.† Kirkpatrick, Larry D., and Gerald F. Wheeler. Fourth Edition Physics A World View. Fort Worth: Harcourt College Publishers, 2001. Santos, Jim. Practical Coaching Techniques for the HIGH JUMP. Iowa: Championship Books, 1981.

Customer Fraud and Business Responses

A customer is a very important element in the chain of supply as he or she is the end user of goods and services provided at the market place. It is said that a customer is an asset to business owners and should be treated like a king or queen. Every individual is a customer as people are deemed to buy goods and services for daily use. The buying decisions of customers are very critical and are influenced by a number of factors (Wallace, K. 1999). Once the expectations of customers are not met he or she is turned off hence fails to buy goods or services.As a customer I have experience in various issues that turned me off and opted to buy goods from another place. There are number of small insignificant turnoffs that have ever influenced my buying decisions. First, dirt store is one of the major turnoffs which influenced my buying decision as I could not withstand the bad smell from the store. The store had a lot of dust and its goods were dirty and this influenced my decision to buy from another place. A second turnoff was high prices of commodities as compared to other neighboring store markets.Considering the economic hardships I had to move to a store that offered the same products at relatively lower price. Third, the location of the market place is out of way and this led to change of mind and considered a more accessible market place. Fourth, poor customer service is one main issue that has influenced my buying decisions in the past. Poor customer service in this aspect refers to unfriendly sellers, taking too long to respond to customer needs and being unhelpful.This has been one of the worst experiences that influenced my decision to buy from another place. 2. Describe in your own words the three categories of customer turnoffs. Give five specific examples of each. Satisfaction of customers is one major achievement of an organization or business entity as it results to creation of good trading environment (Keep, B. 2002). There are three main categories of customer turnoffs such as value, systems performance and people.Value of service or goods offered to customer is important because once customers are not satisfied with what is offered they change their buying decisions. For example defect goods, expired products, charging high prices for poor transport services, non-functional machine parts and Inferior goods. Systems performance is another customer turnoff especially when customer expectations are not met in provision of goods or services. The customer always expects to get the best but in certain occasions the centrally happens.For example, medication provided by a qualified doctor which does not result to treatment of the illness, buying of a laptop hence turning out to be non-functional or entering a motel in expectation of good services but its condition turn out to be pathetic. Another example is a busy bank that has a few number of tellers or promotions whereby customers expects more but they get unworthy goods. A third category of customer turn off is People which relates to a situation on how customers are handled within organizations or any other business entity.Examples in this category include failing to address a client well in an organization, failing to greet a customer or client, use of abusive words to clients, defrauding of clients by hiking prices of goods or services and taking too long to respond a customer for any clarification. References Wallace, K. (1999). Why People Don’t Buy Things: Five Proven Steps to Connect with Your Customers and Dramatically Increase Your Sales, Perseus Publishing. Keep, B. (2002). Customer Fraud and Business Responses: Let the Marketer Beware, Quorum Books.

Language Curriculum Design Essay - 4066 Words

Discuss the steps involved in planning a general English language course. In designing a syllabus for a group of Greek learners in a public secondary school what factors would you take into account in its development, how would you go about developing it, what would the nature of this syllabus be and why? Planning a general English language course can be very interesting as you are creating a teaching strategy that helps not only the students but also you, in a very effective way. nbsp;nbsp;nbsp;nbsp;nbsp;Lesson planning is the first step. It includes data such as content, language learning objectives, instructional approaches and procedures, materials required, and criteria for constructing an assessment for the lesson. It is†¦show more content†¦The pre teaching phase, as previously defined, takes place before the lesson starts or at the very beginning of the lesson. Pre teaching duties before the lesson starts include, among others, the setting of lesson objective(s), study and consideration of student data, content selection and organization, selection of teaching methods, techniques, activities and learning tasks, preparing and / or selecting materials, student work evaluation, and preparation of group work. Pre teaching duties at the beginning of the lesson include, among others, reporting on previous student assignment, collecting student work, distribution of student papers, and homework evaluation. THE INTERACTIVE TEACHING PHASE nbsp;nbsp;nbsp;nbsp;nbsp;The interactive teaching phase of a lesson, mostly, represents the implementation of the planning of the pre teaching phase during the regular time allocated for the English lesson. During the interactive phase major student - student and teacher- student interactions take place. Although the planning phase of a lesson is of vital importance, planning per se produces no effects. 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The district’s mission statement is Working Together to Create Success at Ste. Genevieve and Beyond. One of the most successful ways that the Ste. Genevieve faculty collaborates together concerns their method of curriculum development, alignment, and revision. This reflection assignment will examine the curriculum process of Ste. Genevieve R-II. The following items will be addressed within